Jan 12, 2015


Upgraded NERF Blaster Power and Technology Proves “It’s NERF or Nothin!” in 2014

Pawtucket, R.I. – The original NERF ball revolutionized the world of play in 1969, touted as the world’s first indoor ball. Today, the innovative legacy of Hasbro, Inc.’s (NASDAQ: HAS) NERF brand continues through a number of incredible firsts in the toy aisle inspired by the passionate NERF fan base and years of dominance in the blaster and active toy categories. Fortified with over four decades of heritage and currently sold in 75 countries around the globe, the NERF brand boasts diverse segments of blasters, bows, and balls for every type of NERF fan to enjoy. With a continual focus on performance, highlights for 2014 include more than twelve NERF blasters that shoot up to 90 feet, the first NERF blaster with an integrated camera to record battles, an expanded NERF REBELLE line, unique sports toy designs, and gear designed specifically to defend against incoming zombie attacks.

“We’ve experienced wonderful growth and are building on that momentum to maintain our distinct leadership position in an expanding market. We are staying true to our core strategies and will continue to deliver the performance that our loyal and diverse fan base expects,” says Michael Ritchie, VP, Global Brand Strategy & Marketing. “Only the NERF brand delivers the unbelievable distance, speed, power and accuracy that our consumers expect, and this combination of performance provides endless amounts of awesome NERF play.”

Key product introductions include the N-STRIKE ELITE DEMOLISHER 2-IN-1 blaster with the ability to fire new NERF missiles and ELITE darts simultaneously, and the N-STRIKE ELITE NERF CAM blaster which records users’ NERF missions and allows for instant video play back, sharing, and download. The new multi-purpose BASH BALL and the return of the N-SPORTS Soccer Ball challenges kids to reach the pinnacle of their athletic ability while the FIREVISION SPORTS Baseball Set expands the “Lights out, Game on!” attitude to even more games.

Expansions to three popular lines unveiled in 2013, ZOMBIE STRIKE, MEGA, and NERF REBELLE, round out this year’s unparalleled NERF portfolio. The ZOMBIE STRIKE CROSSFIRE BOW brings iconic crossbow action to the NERF line for the first time in almost twenty years and the intense bow blasts carry over to the commanding N-STRIKE MEGA THUNDERBOW toy which rips up to five MEGA Whistler darts an amazing distance of up to 100 feet. After a fantastic global launch and being listed as one of the top toys of 2013 by retailers, the NERF REBELLE line follows up its successful debut with new designs, themes, and action!

NERF REBELLE introduces girls to the world of water fun this spring with the NERF REBELLE SUPER SOAKER water blasters and will also unveil a whole new Secrets and Spies lineup this fall, featuring high performance blasters like the NERF REBELLE AGENT BOW which shoots arrows featuring hidden secret messages up to 75 feet. Inspired by current pop culture trends and based on insight from girls, the NERF REBELLE brand is designed to empower players with confidence, high performance action, and a stylish edge, all while inspiring girls to think and play differently.

The NERF brand’s successes transcend the toy aisle with a range of licensed items including NERF DOG pet products, NERF: The Ultimate Blaster Book, cool apparel, and apps and continue on popular Facebook , YouTube , Instagram , and Twitter channels where the active fan community “NERF Nation” engages with one another and the NERF brand. To become a fan or for more information, visit Nerf.com.