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NERF
BRAND TIMELINE

1960s

1969

THE "WORLD'S FIRST OFFICIAL INDOOR BALL"

The NERF ball was introduced as the "world's first official indoor ball." It was marketed with the messaging "Throw it indoors; you can't damage lamps or break windows. You can't hurt babies or old people." By the year's end, millions of NERF balls had been sold.

1960 - 1969 Story Detail

1970s

1972

NERF SPORTS SEGMENT BEGINS

A basketball game called "NERFoop" and the NERF football officially joined the family, starting the Nerf Sports segment.

1970 - 1972 Story Detail

1980s

1983

LIVING ROOM BASEBALL

NERF Baseball was released, allowing living room baseball for the first time.

1980 - 1983 Story Detail

1989

THE SOAKING BEGINS

The Soaking Begins: The introduction of the Power Drencher (the original name for SUPER SOAKER) revolutionised the world of water blasters. Invented by Lonnie Johnson, an aerospace engineer from Atlanta, Georgia, this blaster, later named the SUPER SOAKER 50, used patented air pressure technology resulting in the ability to shoot large quantities of water further and faster than any other product on the market. Entering the 90’s, the name was changed to the SUPER SOAKER brand, and in 2010 the brand joined the NERF family.

1980 - 1989 Story Detail
NERF BLAST-A-BALL

The Blast-a-Ball utilised ballistic balls and was packaged with two blasters, encouraging fans to play together.

1980 - 1980 Story Detail

1990s

1991

HASBRO BUYS NERF

Tonka Corporation (including Kenner Products and Parker Brothers) is purchased by Hasbro, Inc. and NERF becomes a Hasbro brand. NERF introduces its first bow and arrow.

1990 - 1991 Story Detail

1992

THE DAYS OF THE DART BEGIN

The NERF Sharpshooter was the very first NERF dart blaster.

1990 - 1991 Story Detail

2000s

2004

THE N-STRIKE MOVEMENT BEGINS

The N-Strike movement begins: The NERF N-STRIKE blaster featured the unique, Unity Power System that included three blasters that could be fired simultaneously or taken apart and fired individually. The Unity Power System introduced the tactical rail to NERF and with it, the idea of interchangeable parts and multiple arrangements for maximum play action.

2008

THE VULCAN ARRIVES

The NERF Vulcan blaster was introduced to the N-STRIKE line and remains as one of the biggest and baddest blasters to date.

2010s

2011

NERF VORTEX

NERF introduces the NERF VORTEX line of disc launching blaster in September, 2011. A completely new NERF blaster experience, the VORTEX line offered fans the latest in blaster technology and performance

2010 - 2011 Story Detail

2012

FIREVISION LINE

NERF Sports get an upgrade with the innovative new FIREVISION line that allowed the game to continue even as the sun went down. Using reflective FIREVISION technology and Fire Frames eyewear, players could see the ball with or without the lights on.

2010 - 2012 Story Detail

2013

CENTURION BLASTER

The NERF brand continues to rise to fans’ wildest expectations and introduces the CENTURION blaster. The CENTURION is the first NERF blaster to use oversized MEGA whistler darts.

2000 - 2013 Story Detail

2014

45th ANNIVERSARY

NERF celebrated its 45th anniversary with expanded brand lines, improved blaster distances and performance, and design developments including the first built-in blaster camera and free-play styled Bash Ball.

2010 - 2014 Story Detail

2015

NERF MODULUS AND RIVAL

The NERF brand continues to expand to meet consumer demand and exceed expectations, introducing both the N-STRIKE MODULUS segment, which lets fans customise their blasters, and the NERF RIVAL line for players 14 and up, each designed with NERF fans in mind.

2010 - 2015 Story Detail

2016

TERRASCOUT

NERF epically develops its first remote controlled blaster drone, the NERF N-STRIKE ELITE TERRASCOUT RC drone. With a live video and camera feature, 18-dart clip for remote bombardment, and ability to function in and outdoors, NERF continues to build upon its superior blaster technology.

2010 - 2016 Story Detail

2017

ACCUSTRIKE

The NERF N-STRIKE ELITE line continues to improve with the ACCUSTRIKE line. With the most accurate NERF dart to date, the N-STRIKE ELITE ACCUSTRIKE series offers fans the ultimate in accuracy, performance, and blaster innovation.

2010 - 2017 Story Detail

2019

NERF X FORTNITE

NERF introduces a line of officially licensed Fortnite blasters that allow fans to experience Battle Royale through the active and adventurous fun of NERF.

2010 - 2019 Story Detail
ULTRA ARRIVES

NERF Ultra arrives in October of 2019. This line is all about distance! The innovative dart design makes NERF Ultra the farthest flying NERF dart ever.

2010 - 2019 Story Detail

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